Papalote Museo del Niño is a place dedicated to children´s interactive learning and entertainment through the slogan: Touch, play, learn.
We built a campaign around optical illusions, showing the kind of interaction that your children will get there. This is the more emblematic piece of this campaign and we got some creativity awards: Shortlist in Cannes and Bronze in the Círculo Creativo México.
Agency: LOWE
Copy and production: Luis Pineda
Post Production Company: Mal paso
