Blu Mali
Industry:Ā Fashion, Retail
Practices: Brand Refresh, Visual Identity System, Art Direction, Packaging, Copywriting
Blu Mali was founded in Malibu, California in 2020. As an emerging leisure footwear brand, the brand wants to bring the Northern and Southern California surfing and skiing lifestyle, through the unique style of color matching and retro vibe in the shoes to everyone. Pocca was commissioned to develop a new brand narratives by defining the brand's attitude with "Another Way of Urban Adventureā. In the visual narratives, we focus more on injecting the lifestyle of surfing and skiing, the attitude of adventure, and the vibe of Northern and Southern California into the daily urban living. We also amplify the emotional value that the brand hopes to provide to its consumers through a series of art direction and creation of images.
