Gourmeat is a branding project about an italian restaurant in Florence Italy, that is selling street food in a different way, owned by a historical butcher's family.
The restaurant has to do mainly with meat: fried, rosted, pan seared, etc.
It's characterized by the high quality meat and years of experience.
The inspiration of the logo comes from the history, back in the days in Florence the butchers
had as their logo a billygoat (becco in Italian), and now that symbol refer to the butchers.
The symbol consists of three pieces (of meat) that mainly the restaurant will use
The idea was to create a friendly brand with the pieces idea that makes it flexible and easy understandable.
Follow up is the final logo
Some technical specifications:
Colors for print: Pantone 187 C, Process Black, Pantone Warm Gray 3 C 20% Tint
Various positions that can be used and different colors
The symbol after the embossed printing technic
Custom pattern that will be used later on
Stationery with (letterhead, buisiness card, etc.)
Personalised stickers
Custom design for a tshirt
Io sono la cameriera ( I am the waitress )
Io sono il cameriere ( I am the waiter )
A potential signage design
Package design for "polpette di maiale" ( meatballs ).
Custom shopping bag design
Personalised car design
Social media ( Facebook page)
Web design ( Home page )
Promotional Posters
Based on the logo "pieces" idea we came up with this Guerrilla Marketing campaign.
Is about to find these pieces that will be distributed in the city, as soon as you find all of them
and have a complete image of the logo, you can have discount at the restaurant.
This idea helps that people will remember the brand but also get to taste the food.
Thank you so much for your time!
We appreciate it, hope you enjoyed!
