For this mock ad campaign, I wanted to show Reebok Pumps in a new light. These shoes debuted in the 80s as a basketball shoe. In magazines of the time, Reebok ads focused solely on the potential of the adaptable, custom fit shoe in the context of athletics. I wanted to do a modern take on the ads that showed anyone could benefit from fit custom to their exact body. That led me to my X-ray idea.
Final illustrated ad
Initial thumbnails
