Creative Challenge
Repackage Purdey's Rejuvinate and extend its range to include one new product - Purdey's Natural Energy. With the world increasingly looking for products that work in harmony with our bodies, it's time for Purdey's, in its own way, to share its secret more broadly. Your challenge is to create packaging designs which enable this to happen, without losing the curiosity of the brand. Purdey's is a healthy energy drink which promotes wellbeing of the body and mind, with various proven benefits.
Solution - Purdey's Elixir Vitae
'Elixir Vitae is a mythical potion, that when drunk gives the drinker eternal life and youth.'
Exploring the Alchemist origins behind Purdey's 'Elixir Vitae.' The quest began at the ancient philosophers stone where the 'mythical potion' grants the drinker eternal life and youth. The new brand identity incorporates alchemist symbols that represent wellbeing and health, whilst showcasing the health benefits of each in three clear icons. Purdey's alchemist routes are followed through with a bottle that is shaped like no other on the shelf, in the style of a 'mythical potion bottle.' It is distinct and eye catching against its competitors.
