Dieter is a Kuwaiti-origin brand built on sustainability and preserving our health and environment. The brand is entirely made from reusable materials, specifically reinforced cardboard.
All systems are specially designed to be healthy in collaboration with specialized nutritionists to calculate calories and understand each client's needs. After determining all the requirements, the three meals are organized entirely from breakfast, lunch, and dinner, and are sent in one delivery to the home every morning.
From here, the basic idea of the three meals emerged, inspired by the concept of dishes, in addition to the texture of paper and sustainability. The characters are completely drawn to break the barrier that the brand is designed for dieting. We wanted to make the brand closer to people and more suitable for the target audience from 15 to 60 years old.
The drawings combine two artistic characters: the old retro, which I wanted to revive in this period, where we recycle art visually enjoyable, compatible with the two generations. In addition, it will be very influential for children, making the diet process easier psychologically for them.
The illustrations were drawn entirely from scratch to reflect the spirit of the brand as joyful, approachable, and full of vibrancy, rather than harsh and reliant on difficult, mundane foods as commonly associated with diet regimes. Therefore, the illustrations are cool, delicious, and full of vitality, helping to promote activity and a sense of accomplishment.
The basic packaging will accompany us on the brand's journey to reflect all the spirit in a diverse form, ranging from stickers to the three meals, and linking the energy, vitality, and brand illustrations with the style of the connecting ribbon taken from the essence of the logo and its design approach.
Feeling cared for, feeling supported, knowing there are those who push you to achieve success through healthy eating. Utilizing every element of the illustrations and stickers, my goal was to convey the essence, to make the final customer feel that there are always those who care about you, who support you to achieve your goals and preserve your health with joy and pleasure. Our system is easy and reflects you.
"We are moved by what moves you. The world is full of unhealthy temptations, but we've replaced them with a system that suits your health and lifestyle. Everything you're looking for, we've managed to provide. Our aim is to fulfill the promise of the brand by showing satisfaction and happiness on people's faces, gauging their impression and perpetual smiles. This will always be part of the brand's strategies; the client consistently reflects their feelings to you."
Client:dieter
Location : Kuwait city
design studio : twenty seven
Brand designer&lart direction : adel amer
