Client: Samsung

Objective: Explore the forefront of TV audio accessibility with Rikki Poynter—a renowned content creator, writer, accessibility consultant, and public speaker. Rikki demonstrates Samsung TV’s advanced features, including Auto Caption Position, Multi-Output Audio, Sign Language Guide, and Gesture Recognition.

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Creative approach: The delightful team at BBH Singapore invited us to produce this announcement film, set to premiere at CES just a few weeks after our project start. They handed us the creative brief, script, and storyboard, and we immediately began work on lighting direction, refined shot lists, locations, production design, etc. After wrapping production, we handed the project back to BBH for the edit and finish. We're grateful to Rikki Poynter for sharing her experiences and expertly walking us all through the features!