Client: CUMI Abrasives
Campaign: Ustad Loyalty Program
Objectives:
Spread awareness about the loyalty program and cashback.
Inspire end consumers to consider purchasing abrasive products from CUMI.
Work Done:
Named the campaign "Ustad Loyalty Program".
Developed a comprehensive communication plan: "Asal CUMI Khareedo, Asal Cashback Pao" (Buy Original CUMI, Get Original Cashback) to effectively convey the message and benefits of the program.
Utilized the power of regional language communication in Malayalam and Tamil, ensuring resonance with the target audience.
Wrote playful lyrics for the video advertisement in Tamil and Hindi.
