Velocity Grill logo awarded in PRINT magazine
The logo is inspired by the avant-garde vernacular of Philippe Starck’s architecture and interiors. The typographic collage arrangement of the “Velocity” letterforms defines the basic structure of this “open identity system”— which goes on to accommodate a variety of textures, color, and imagery. The logo has qualities of sports activities such as change, motion, and team within an artistic arrangement—sports as art form.
