Alessandro Caselli's profile

Cavalieri Art Hotel Malta rebranding

A new visual identity for a four star Hotel, the Cavalieri Art Hotel, set in a quiet and unique location directly overlooking the popular and picturesque St. Julians Bay, Malta’s most popular nightlife area. The work includes the logo design, colour scheme, stationery, signage, hotel branding and guidelines.
The typefaces:
 
VINCENT TYPEFACE – used for the logo typography as a starting point and modified to create a simple, bold, stylish and flexible brand which focuses on making Cavalieri Art Hotel recognizable.
Vincent typeface designed by graphic and product designer for NBC Universal Ben Suarez created this vintage-inspired design to be used as a title font.
 
ARNO PRO TYPEFACE – used as the corporate typeface on all collaterals.
Named after the river that runs through Florence, the center of the Italian Renaissance, Arno draws on the warmth and readability of early humanist types of the 15th and 16th centuries.
While inspired by the past, Arno is distinctly contemporary in both appearance and function. Designed by Adobe Principal Designer Robert Slimbach, Arno is a meticulously crafted face in the tradition of early Venetian and Aldine book typefaces.
 
Advertising Agency: JP Advertising Ltd.
Graphic Designer: Alessandro Caselli.
Client: Cavalieri Art Hotel.
Media: Print, outdoor.
Country: Malta.
Cavalieri Art Hotel Malta rebranding
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Project Made For

Cavalieri Art Hotel Malta rebranding

A new visual identity for a four star Hotel, the Cavalieri Art Hotel, set in a quiet and unique location directly overlooking the popular and pic Read More

Published: