Free use of a fridge on a sunny day on the beach.

Objective: rumour around the brand, free publicity (PR), social media posts (Facebook and Twitter),
word-to-mouth, likability. Viral or case film on Youtube and Vimeo.
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Free use of a dishwasher at a picknick place in the park.

Objective: rumour around the brand, free publicity (PR), social media posts (Facebook and Twitter),

word-to-mouth, likability. Viral or case film on Youtube and Vimeo.