In 2023, WWF Myanmar launched an initiative aimed at addressing the issue of wild animals being kept as captive pets. Despite being motivated by love and affection, this behavior poses a serious threat to both humans and wildlife, disrupting the delicate balance of ecosystems and endangering the well-being of communities.Vero Myanmar, in collaboration with ENS Creative & Production team, a campaign was developed to raise awareness about this pressing issue. Titled "Keep them in your hearts, not your home," the campaign sought to engage audiences in a relatable and empathetic manner, urging them to reconsider the consequences of keeping exotic animals as pets.