For the launch campaign of 'Old School', a skincare brand that honors ancient wisdom and revives traditional skincare rituals, we drew inspiration from apsaras, reimagining them with a blend of artistic flair and fantasy. Each image in the campaign reflects the brand's diverse product range for hair, skin, and beauty, inspired by the age-old rituals handed down through generations.
Credits:
Photography: Mourya Dandu
Model: Farzana Palathingal, Ahalya Shetty, Anurima Chakraborty
Art & Styling: Bala
Makeup & Hair: Ambica Kukrety
Agency: Mode Studio, Mumbai
Client: Old School Rituals, Smita Pop
