Igor Baum's profile

Acalento | Branding


At Acalento, the art of pastry-making transcends mere culinary expertise; it becomes a heartfelt expression of care and affection. Our branding project for Acalento was driven by a profound understanding of the brand's core values, centered around the idea of infusing every creation with warmth and tenderness.

The name itself, "Acalento," speaks volumes about the brand's ethos. Derived from the Portuguese word for "comfort" or "soothing warmth," Acalento embodies the notion of finding solace and joy in life's simple pleasures. Our goal was to translate this sentiment into a narrative that resonates with patrons on a deeply emotional level.

From intricately designed packaging to meticulously crafted marketing materials, every touchpoint reflects the brand's unwavering commitment to quality and craftsmanship. Each cake, cupcake, and chocolate delight is not just a treat for the palate but a gesture of love and care, made with the utmost attention to detail.

Acalento — where every bite is infused with warmth, kindness, and love. Join us in savoring life's sweetest moments, one delectable creation at a time.

Acalento | Branding
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Acalento | Branding

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