CHEEKHEE is a vibrant and dynamic RTD brand crafted to captivate the younger audience in their 20s, offering an irresistible companion for those seeking leisurely moments with friends.
Positioned as the ultimate go-to for carefree gatherings, whether it's a relaxed BYO or a playful day spent soaking up the sun at the beach, CHEEKHEE brings a touch of spontaneity and excitement to every sip.
To embody its lively spirit, CHEEKHEE splashes vibrant colours across its packaging, instantly captivating attention on any shelf.
Each label features playful characters, representing the diverse activities and sports perfect for sharing with friends, highlighting the brand's concept of companionship and creating a visual identity that celebrates unforgettable moments and endless fun.
Each label features playful characters, representing the diverse activities and sports perfect for sharing with friends, highlighting the brand's concept of companionship and creating a visual identity that celebrates unforgettable moments and endless fun.
The naming of the pink can, "Roll a Peach" was inspired by its flavour and its specific illustration.
The naming of the green can, "Apple in the Hoop" was inspired by its flavour and its specific illustration.
The naming of the yellow can, "Strikin' Lemons" was inspired by its flavour and its specific illustration.
The project included designs for can packaging, posters and some social media contents.
