Tsarsky is a new multifunctional premium fitness complex based in Kiev. To inform about it and attract sophisticated TA, we created new category in Ukrainian fitness industry named “City Resort”. Digital campaign was secluded island, where guests get all the best that the world can offer. Heroes, hovering in the night sky over the city, embodied endless possibilities of TSARSKY guests, who can now get to any corner of the world without leaving Kiev.
