MTN Made4U is a platform that offers MTN customers personally tailored deals that give them the best value for money. Because every person's data and voice usage is unique from everyone else's, Made4U puts the customer's needs first with personalised bundle offers.
We needed to develop a visual language for this platform as well as the campaign to launch the offering to market that reflected the core benefit of the offering - being all about the customer. The U was created from the MTN Brighter Sans font and cropped by the MTN oval shape to create a distinctive campaign visual device that can be used across all comms and platform channels.
Agency Credits:
Agency: TBWA Hunt Lascaris, Grid Worldwide
Chief Creative Officer: Carl Willoughby
Executive Creative Director: Shane Forbes, George Low
Creative Director: Tanya de Jongh
Designer: Tanya de Jongh
