MTN is the official main sponsor for the South African national rugby team, The Springboks. For the 2023 Rugby World Cup, we needed to develop a campaign to unite the nation in support the Boks as they set out to make history in winning the World Cup back-to-back and for a record breaking 3rd time.
As a sponsorship property, both the rugby thematic and MTN brand needed to be considered - alongside the usage of the Springbok players in the design as the main feature in all campaign communication.
C A M P A I G N T Y P O G R A P H Y
Using the MTN brand font as foundation for the typography, we treated it with a gritty texture to resemble that of a field and the overall rugby thematic.
M A I N C A M P A I G N K E Y V I S U A L
S U P P O R T I N G C A M P A I G N A R T W O R K
Agency Credits:
TBWA Hunt Lascaris & Grid Worldwide
Chief Creative Officer: Carl Willoughby, Nathan Reddy
Executive Creative Director: Keith Manning, Paul Hinch
Creative Director: Tanya de Jongh
Designer: Kalyn Botha
