MTN PLAY is the Digital Services portfolio of the MTN brand. An online platform with the latest, hottest entertainment content, movies, music, streaming, sport, kids content, education apps, gaming and so much more.

We needed to create a content led, distinctive visual language for this online platform to differentiate from other MTN services and ensure the entertainment available on the platform becomes the hero of all our comms when we promote it.

The visual language had to be built from the MTN master-brand assets, but still align to the tone and thematic of MTN PLAY as entertainment platform.