MTN Pulse is a youth proposition with discounted data offers for MTN customers that are under 25. The main goal is to enable the youth to dream big, and go get what’s theirs in their own way. 

As Pulse is part of the MTN (which in itself is a youthful brand), the visual language and comms had to be distinctive from the master-brand and appeal to the youth audience, yet  still stay close and aligned to the master-brand core assets.

Given the vibe of this audience, our visual language is based around ‘pulsating’ from our oval. We can show the idea of pulsing in various different ways as long as we stay true to out three distinctive MTN assets.