Kin Aesthetics stands as the premier destination for professional Korean skincare, rooted in a profound passion for K-beauty, innovation, and intentional esthetics. Curating top-notch Korean brands, the brand empowers estheticians with tools, knowledge, and essential business support to thrive in the dynamic field of esthetics.
Our job was to create a new brand identity, encapsulating the essence of intentional beauty rituals with a contemporary touch. Our journey commenced with the creation of an elegant logo—an understated representation of a tranquil landscape seamlessly blending the letters K, I, and N with organic lines.
Moving forward, we crafted the color palette and typography systems. The palette is a carefully curated selection of three distinctive pastel shades, as well as an energetic orange, which captures the spirit of innovation and creativity. The brand typography is a combination of fonts that harmonizes traditional and contemporary elements, offering versatility and legibility across various brand applications.
Kin Aesthetics' unboxing experience is meant be a visual delight for the customers. Tissue paper, adorned with a pattern of minimal shapes and KA logos, wraps each package elegantly. The packaging tape boldly features the typographic logo and KA icon. Inside, a thank-you card with the brand logo on one side and essential information on the other encourages customers to share their unboxing experiences on social media and explore the online catalog.
Concluding the project, we added a few more brand elements: sleek business cards, a comprehensive brand manual, and social media templates, each contributing to Kin Aesthetics' minimal and sophisticated visual identity.
