To introduce the first Garmin smartphone, we employed a concept that would demonstrate how nüvifone would give you a sense of control in any situation. We utilized a mult-plate shooting style that consisted of three separate takes on each scene. A background plate, foreground plate and the main plate. These were sandwiched together in post to create the impression that our protagonist was in a state of total control - even when they were surrounded by chaos. We shot 5 unique scenarios that could be combined to create multiple spots while maintaining a campaign consistency. We also developed a mnemonic device that appears at the end of each spot, and was intended to carry throughout all Garmin phone introductions.