Lenovo's "Back to School" campaign addresses the educational injustice prevalent in today's society, where only a small percentage of institutions achieve acceptable quality levels. Recognizing the importance of imagination in education, Lenovo positions itself as a crucial tool to stimulate students' creativity and innovative thinking. The campaign not only offers quality technological products but also commits to inspiring a generation of students to retain their imagination in all areas of their lives. The genuine connection with the audience and their learning process is reflected in the "My World in Classes" campaign, which draws inspiration from students' perspectives on the world.