Mighty G - Universal Rice Flavours

Logotype and logomark for the ghost kitchen identity branding. Yellow and vibrant background

Universal Rice Flavours. Taste them all!

Year: 2024

Sector: F&B Delivery & Ghost Kitchen

Creating the Naming, Brand Identity and Brand Tone of One of the Liveliest Ghost Kitchens in Malta.How can something small do wonders? Whether you're on the move or enjoying the comfort of your couch, Mighty-G delivers energetic flavours from around the world right to your doorstep. Our latest project introduces Mighty-G, a brand identity for the ghost kitchen scene based in Malta, dropping serious hits with its rice-centric menu.

Influenced by the world's most beloved food – rice, Mighty-G unveils a captivating new brand identity, blending the essence of rice from every culture with the universal language of music. Emerge through the brand's visual feast that embodies the youthful, energetic, and playful identity we've crafted.

From the naming process to the delivery of eye-catching vibrant yellow boxes. Mighty-G's objective is to create a label that elevates the rank of music while connecting universal rice flavors influenced by different parts of the world. The name "Mighty Grain" not only emphasizes the nutritious qualities but amplifies the flavor that brings rhythm to your taste buds.

Facing the challenge of associating power with something small, a grain of rice. Mighty-G developed a dynamic naming system associated with music, showcasing the powerful impact of a rice grain. The twist on the name, Mighty-G, resembles a nickname for a world-renowned DJ dropping global appetizing flavors.

The menu boasts a vast selection of rice-based dishes, guided by principles that resemble a punchy, upbeat, and universal design system. This super digital approach makes takeaways even more exciting. The focus is on creating a unique visual language for a diverse audience, with a bold and colorful typographic style mirroring the energy from our vibrant dishes.