Md. Shahadat Hussain's profile

DroitLab Design Agency Rebranding

Brand Story
DroitLab is an excellent design agency where the most creative and talented people work together to make awesome designs and SaaS products. We started small but dreamed big. Always do things that make people say “WOW”! We love to try new things and work together to make the coolest stuff possible.
About DroitLab
DroitLab started operations in early 2014. We began with a bunch of creative minds who wanted to change the world with our designs. We've grown good since then, learning new things every step of the way. But we also found out that we needed to improve in the race for business growth. We felt that we needed to explore more for growth opportunities and market our services & products to the world, and we needed a real “spark” to achieve all our goals!
Rebranding Purpose
Everything that is being accomplished is to serve a purpose. Our old look was okay, but we wanted something fresh and more energetic that aligns with the modern tech era. We wanted to push ourselves to go beyond with a “spark” and also our designs to stand out and show everyone the future of creativity!
Rebranding Process
We did a lot of research to see what other awesome design companies were doing. Then, we put our heads together and came up with some really cool ideas!

▪️ We researched our global competitors
▪️ Take our findings to upgrade
▪️ We blended our goals with the requirements
▪️ Created a few shapes for the main icon of the logo
▪️ Choose one, and polish it to a modern, striking, and yet everlasting look
▪️ Choose a modern font and write out “DroitLab” to complete the logo
▪️ Finally, try it on various brand materials, web, and other means

Our Approach
We did a lot of research to see what other awesome design companies were doing. Then, we put our heads together and came up with some really cool ideas!

Transformation 
We did our best to convert DroitLab’s image into a futuristic global design agency. At the same time, we gave it a modern, striking, and yet everlasting look.
Logo Design
Our logo is all about showing our spark and creativity. We wanted something simple but eye-catching, and we think we nailed it!
Light and Dark Themes
Instead of the warm color schemes that we had previously, we opted for much cooler color schemes to represent a more trustworthy feeling.
Typeface
A good typeface alone can make a great logo. We picked a font that symbolizes boldness, strength, and modernity.
Colors
We went for classic black and white, with some shades of blue to add a bit of fun. We also added some cool gradient colors to make things pop!
Usage Examples
An Image gallery of examples where the logo and branding are on display
DroitLab Design Agency Rebranding
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DroitLab Design Agency Rebranding

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