Moodboard Notes:
Ideas to represent the brand as an event aggregator/hub.
Logomarks associated with navigation, unity, community, youth, mind flexibility.
Colors: considering the color design trends and the target audience vibrant pastel color pallet consisiting of hot pink, vibrant pastel turquoise and deep pastel lavender are the right colors for Univently as a brand targeted on young open minded but still general audience (with no attachment to a specific sub culture).
Typeface: bold, sans-serif, playful (but not childish) fonts.
Colors: considering the color design trends and the target audience vibrant pastel color pallet consisiting of hot pink, vibrant pastel turquoise and deep pastel lavender are the right colors for Univently as a brand targeted on young open minded but still general audience (with no attachment to a specific sub culture).
Typeface: bold, sans-serif, playful (but not childish) fonts.
Primary Logo Notes:
The primary logo features the stylized planet graphic with the Univently wordmark.
The logo presents a vibrant, stylized depiction of a planet, featuring bold, flowing stripes in a spectrum of colors that overlay a circular shape.
The design conveys movement and global connectivity, aligning with Univently's focus on bringing together a diverse student community.
The typography is clean and modern, complementing the logo's dynamic imagery, and suggesting innovation and accessibility within the brand's reach.
Typography Notes:
MuseoModerno is the primary typeface. It's characterized by its bold presence and modern flair, which aligns with the brand's dynamic and innovative nature.
Montserrat is the secondary typeface. It complements MuseoModerno with its clean lines and versatility, making it ideal for body copy and less prominent text.
Color Palette Notes:
Deep Purple: This color often signifies creativity and wisdom. It’s a mature hue that could represent the depth of student experiences and the variety of events curated by Univently.
Teal: This color strikes a balance between the calming properties of blue and the renewal qualities of green. It's a fresh, vibrant color that can symbolize the dynamic and youthful aspect of student life.
Bright Pink: This is an energetic color that can convey a sense of fun and playfulness, suggesting that Univently is a platform that brings excitement and vibrancy to the student community.
Mustard Yellow: Often associated with optimism and confidence, this color could represent the positive experiences and joy that come from engaging with the community and events.
