Vitaminas Identity
Let your heart declare.
The objective of this academic project was to redesign an existing brand. The Portuguese brand “Vitaminas”* belongs to the restaurant sector and offers balanced nutritional meals, such as salads, sandwiches, soups and desserts in shopping centers. Diversity is present not only in the suggested copies, but also in the hands of the customer, who can customize their choices with the freshest ingredients.
The rebranding carried out aims to maintain the brand's concept, highlighting only its values, making it more attractive and aligned with the proposal of diverse and healthy fresh foods.
*Vitaminas in english means vitamins
Rebranding, Brand Identity, Packaging Design, Brand Strategy.
YEAR / 2023
