Brief: KTM India launched RC (Race circuit) variant in India. In 2023 India hosted MotoGP first time, the nation's motorcycling community was primed for a nation-wide racing event. As a brand which stands for creating pro-level street motorcycles, the marketing team decided to create the largest racing event which focused on training riders into pro-racing circuit racers.
The winners were taken to official KTM factory racing team training bootcamp in Austria.
The events across 10 cities in the country served as the product demo destinations for young enthusiasts to test ride & learn to race like professionals.
I led conceptualisation of India’s biggest racing event
Partnership with PowerDrift across 10 cities.
Market research with young riders to invite to the event.
Race coverages
KTM RC CUP | Ft. Jeremy McWilliams
A word of advice from Race Director Jeremy McWilliams
What's the Ready To Race philosophy all about?
- Body positioning on the racetrack
What's the Ready To Race philosophy all about?
- Body positioning on the racetrack
- Braking on a racetrack
- Cornering on a racetrack
- Time management on a racetrack
- Mental preparation for racing
- Physical preparation for racing
