THE ASK
Hinds Spices wants to explore more unique campaigns from time to time that bring surprise, delight and drive talk ability around their product and it's attributes.
INSIGHT
We've all experienced a moment when one is in the middle of preparing a delicious meal for family, friends or that special someone only to realise in the process of preparation that you’ve messed the dish up and need to literarily save your meal before it’s too late.
IDEA
KEY VISUAL
RATIONALE
Our campaign idea aims to position Hinds Spices as a hero range of products that make any meal bigger, bolder and better even when it seems like all is lost. With the assistance of The Strong One you can always Save Your Meal.
LAUNCH TACTIC
Create a staged cooking show content series will feature actors facing potential meal crisis scenarios that are saved by our chef who guides them through a quick meal preparation process using Hinds Spices. We’ll then partner with a few ATL channels where ‘The Strong One’ will start going on a PR press run doing TV and radio, Instagram and TikTok live Q&A which will all be scripted towards driving our platform idea of Hinds Spices aiding consumers to save your meal. For consumer generated content, we will call on consumers to tell how Hinds Spices helped them save their meal and they could WIN a surprise visit from the ‘The Strong One’ and a cash prize
OUT OF HOME
THANK YOU FOR VIEWING
