Cashless | Branding for Digital Bank

•

Unmatched Financial Convenience

Our ultimate goal in developing 'Cashless' was to reinvent the user experience in financial transactions by providing unparalleled accessibility at the fingertips.

Our goal is to effortlessly incorporate innovative solutions into a fast-paced lifestyle. With a focus on simplicity and contactless, our mission is to empower consumers by ensuring that seamless and quick transactions are always accessible.

It's a world of convenience and security at your fingertips.

WE PARTNERS ON

A global rebrand, from strategy to delivery across every part of the business, Everywhere

Brand Identity

'Cashless' is more than just an app; it represents trust, innovation, and dependability in digital financial services. The brand's personality is defined by its modernity, user-centric approach, and commitment to growth.  The logo's four arrows, each in a different shade of blue, clearly convey the brand's basic values and the comprehensive nature of the solutions offered.

The Expression

The 'Cashless' brand design standards are the pinnacle of modernity, simplicity, and clarity; they appeal to a wide range of users, especially the tech-savvy Gen Z group. The principal typeface, Helvetica, guarantees simple and comprehensible interaction, and the colour scheme of green, light blue, and dark blue is consistent with the brand's essence. Burst micro-animations provide a little dynamism to the design while maintaining a young vibrancy, making for an interesting and eye-catching experience.