Soccer World Cup
During the broadcasts of Brazil's games in the Soccer World Cup, the institutional campaign of the RBS media group is heating up the crowd with a creative approach.
Using football shirt emblems with the 5 stars from the cups already won by Brazil, the campaign aims to celebrate the successful history of the Brazilian team.
Within these emblems are illustrated boys with characteristics of the Brazilian people, highlighting the country as a breeding ground for football stars.
Role: Concept, photo and illustrations.
Client: RBS
Collaborators: Érlon Silva, Matias Almeida, Bricio Dias
Client: RBS
Collaborators: Érlon Silva, Matias Almeida, Bricio Dias
Title 1: Crush it, kids!
Title 2: A real kid loves to score bicycle goals.
Title 3: The team is full of kids. They even call Parreira "professor."
Title 4: Every kid likes to collect things. Ours love trophies.
