Summer Catalog from Concept to Completion
For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations.
Since it was shot in November, we decided on Laguna Beach, California. This cover shot was done right on the beach.
Inside the book, I also contributed a significant amount of jewelry designs, all art direction and wrote all of the copy.
For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations.
Since it was shot in November, we decided on Laguna Beach, California. This cover shot was done right on the beach.
Inside the book, I also contributed a significant amount of jewelry designs, all art direction and wrote all of the copy.
