The Dieline Awards is an annual competition celebrating outstanding packaging design. For 2024, the Dieline approached us to create a short film for their upcoming call-for-entries campaign, celebrating the meticulous and material-focused nature of packaging design. The end result is a 30-shot, one minute long 3D motion piece exploring the unique properties of various commonly-used physical materials, gradually joining together into the form of the Dieline Awards trophy.
MOTION
How do cardboard, pressed fiber, or foam exist in their own worlds? We experimented with what it would mean to live in a world where each material became the hero of its own space - how they feel in motion, pushing against themselves and gravitating toward other elements.
JOINERY
The individual pieces of these worlds come together to form a greater whole. Materials have a bit of a conversation back and forth - like wood refracting through glass - as they slide together.
MATERIALS
Each material has been meticulously crafted so that it represents a fundamental characteristic: the grain of wood is exacerbated with colorful highlights, glass features intricate patterning for unique refractions, the wavy sandwich of corrugated cardboard is almost mysterious the way light plays off of it.
CREDITS:
Creative Direction:
Justin Colt
Jose Fresneda
Christian Townsend
Design:
Justin Colt
Christian Townsend
Vincent Drayne
Mina Son
3D Modeling & Motion:
Christian Townsend
Editing:
Justin Colt
Project Management:
Justin Raymond Park
The Dieline Team:
Andrew Gibbs
Chloe Gordon
