Project Brand identity creation.
LUCIDA
Guided by the name Lucida, conjuring clarity and luminosity, our concept seamlessly aligns with the natural shift in light, transforming from a celestial haven to an inviting garden. Our wordmark echoes the fluidity of 'Lucida,' evoking a liberating sense that defies constraints at every moment, inviting guests to break free, indulge, and explore.
Guided by the name Lucida, conjuring clarity and luminosity, our concept seamlessly aligns with the natural shift in light, transforming from a celestial haven to an inviting garden. Our wordmark echoes the fluidity of 'Lucida,' evoking a liberating sense that defies constraints at every moment, inviting guests to break free, indulge, and explore.
Our work with Lucida embodied an invitation to escape an increasingly overwhelming, disconnected and chaotic world in a captivating haven of adventurous culinary fusions and luxurious indulgence. Centering on the joy of human connections created through embarking on, and sharing, expansive culinary journeys–we built a brand celebrating the restorative bonds that bind us together, uplift our energy and remind us of the freeing pleasures of life when lived collectively immersed in the moment.
The Brand Company
Creative Team:
Creative Director: Ahmed Shalaby
Senior Art Director: Dalia Bahig
Art Director: Zeina Waheed
Art Director: Alia Ali
Lead Illustrator: Hicham Rahma
Senior Illustrator: Islam Elshimy
Art Director / Manipulation Artist: Hisham Ali
Lead Illustrator: Hicham Rahma
Senior Illustrator: Islam Elshimy
Art Director / Manipulation Artist: Hisham Ali
Lead Animator: Karim Sharnouby
Motion Graphic Designer: Mostafa Helal
Copywriter: Mary Aravanis
Copywriter: Mary Aravanis
Strategy Team:
Senior Strategy Manager and Team Lead: Salma Madi
Brand Strategy Managers: Yassin Montaser, Sherifa El Demerdash, Talia Aboud
Brand Development Team:
Brand Development Team:
Brand Development Manager: Amira Elbaz
Brand Development Executives: Yara Toutounji, Kenzy Mazhar
