John Overeem's profile

Royal Manuscripts: The Genius Of Illumination

Queen Elizabeth II opening the Royal Manuscripts exhibition.
large format, external signage. The 12 metre, curvy shop window (always a headache for position and sight lines).

Royal Manuscripts book. I designed the cover as a reworking of the campaign poster.
The Challenge:
To create the most stunning campaign poster for a unique and world class exhibition of British Royal Manuscripts. The collection was jaw dropping but how to make it look unique?

The Result:
After long conversations and deep diving with the curatorial team into the collection items I proposed several options, this image of Jesus standing above of a vivid blue sky made entirely of Angels was startling, and as we discovered had never been seen by the public. The central composition made it perfect for a campaigning across different sized media as it cropped so well. I specified gold foil wherever budget would allow so the entire campaign and building dressing was vivid blue and gold. Not at all what one expects from century old manuscript exhibition. 
Royal Manuscripts: The Genius Of Illumination
Published:

Royal Manuscripts: The Genius Of Illumination

Published: