This year, let’s cheer the superstitious way. We created a campaign where we see Egyptians of all walks of life try to change the teams luck, by doing exactly what they’ve done when Egypt last won a trophy in 2010, or steering away from what they see as bad luck. Even if it means they’re intruding, locking people up, or getting themselves locked up. Will do whatever it takes to win this time.
If it brings us luck, we’ll cheer with it
KV's On Set
KV Collective
Client: Orange
Agency: Tarek Nour Communications
Creatives Team: Hosam Akill, Mazen Nawarr, Mohamed El-Lewa,
Samah Khedr, Omnia Ramzy, Eslam Biga
Director: Amr Haddad
DOP: Mohamed Hamzon
Stylist: Yasmine El Tazi
Production House: Butter Films
Edit: Barber shop
Grading: Lzrd
Music: Amr Galal
Sound design: Hosni aly
VO: Essam Seif
