Noysh is a jewelry brand that seamlessly marries timeless elegance with contemporary allure. From conceptualization to realization, our team crafted every facet of the brand identity, packaging, web design, and photography, ensuring a harmonious fusion of sophistication and individuality.
We initiated the redesign process by crafting a clean and sophisticated typographic logo, complemented by two abbreviated variations. Drawing inspiration from the textures found in nature, such as stones, sand, and rocks, our color palette embraces simplicity and earthy tones. Typography takes center stage, weaving words into captivating headlines. The intentional simplicity of the brand identity aims to accentuate the beauty inherent in the jewelry itself, and the intricate textures it embodies.
We also designed small jewelry boxes with hot-stamped logo for packaging, as well as thank-you cards, mailer box, tape, and luxury paper bags. The off-white and black color scheme of these elements, coupled with the logo hot-stamping, conveys a sense of understated sophistication, ensuring that every detail contributes to a cohesive and elevated packaging aesthetic.
In the final phase of our design process, we also curated the brand's digital presence. We created Instagram and Facebook post templates, as well as designing a user-friendly and visually compelling website and banner ads. Our focus was on creating a seamless and engaging online experience, ensuring the brand's identity resonates effectively in the digital realm.
