Rafael Alves's profile

Coke Studio SA - Coca Cola

Coke Studio
Retouch / 2022 / Lifestyle

A collaborative project with the Visual Magic SA, commissioned by Coca-Cola. The mission was to capture the relaxed and festive atmosphere associated with the brand, with Yann BK leading the photography and following my touches to bring out the final aspects of a careful digital retouching process. The resulting photographs display models immersed in a lively environment, highlighted by the presence of smoke in vibrant Coca-Cola tones, creating an engaging visual narrative that conveys the joy and dynamism characteristic of Coke Studio.
The project stands out not only for the technical quality of the photographs, but also for the ability to convey the essence of the brand in a unique and memorable way, reinforcing Coke Studio's position as a brand that celebrates life and diversity in vibrant colors.
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Photography: Yann BK
Retouch: Rafael Alves

Client: The Coca-Cola Company
Location: South Africa
Coke Studio SA
Coke Studio SA - Coca Cola
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Coke Studio SA - Coca Cola

Photo retouching done for Coca Cola, agency Visual Magic SA. Photography: Yann BK Retouch: Rafael Alves

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