Welcome to BOOST Energy
Overview
Development of a self-guided brand for an upcoming energy drink brand. Displaying a combination of energy and health with unique and eye-catching illustrations and designs. Consisting of brand guidelines, logos, product packaging and advertising.
Design Strategy
Connect and integrate elements of health and freshness with elements of activity and effective wording. My intent for the design was to keep it simplistic and clean and the brand represents health and cleanliness. Various layouts were tested to fit the overall feel of the brand's design.
Process
Research competitors
Establish the brand's goal(s)
Establish the brand colour palette
Ideate logos and designs to fit the brand's look and feel
Display and mockup the assets where they may be displayed
Establish the brand's goal(s)
Establish the brand colour palette
Ideate logos and designs to fit the brand's look and feel
Display and mockup the assets where they may be displayed
Solution
The solution to developing such a unique and contrasting brand in the industry was to utilize out of the norm colour combinations and design layouts. Simplistic illustrations were created to help communicate the brands overall vibe and message.
Results
By combining various colours, typography and imagery through advertisements, logos and brand guidelines, I was able to establish a very healthy and vibrant brand that communicates the fresh and new brand that it represents.
My work for this project is important because it has effectively connected two opposing elements (health & energy enhancers) within the highly competitive energy drink industry and made it stand out amongst competitors.
My work for this project is important because it has effectively connected two opposing elements (health & energy enhancers) within the highly competitive energy drink industry and made it stand out amongst competitors.
By: Jaiden Zheng
