Palamon
Refreshing a private equity brand with a 25 year legacy requires finding the intersection between its past and present
The Challenge
Owners of several household brands across the UK and Europe, Palamon Capital Partners (a London based VC firm) had identified branding and website communication as an early stage bottle neck to potential acquisitions, portfolio sales and talent acquisition; as such wanting to modernise without deviating too far from their heritage as an established brand since 1999.
The Outcome
A strategic rebranding - which aligned all the partners and key stakeholders in a shared vision that included a new logo, colour ways, website, photography and collateral - that not only celebrates Palamon’s past and values, but looks forward towards it’s future.
