KACUKAN RAYA 2023 COLLECTION PHOTOSHOOT DIRECTION
Conceived and directed the hijab campaign shoot, collaborating with photographers and videographers.
UMMA کاچوقن (Ka.cu/kan) 2023 Raya Collection This year UMMA celebrates the culture, that binds us together now and forever with #UMMAKacukan. This time we prioritize comfiness & classic pieces that represent heritage and everlasting design curated for each one of you.
کاچوقن (Ka.cu/kan) brings simplicity in the mundane, emphasizing on making ties, bonds, memories within different individuals bringing diversity into one-ness during this festive season. The theme gives a nostalgic fusion and makes everyone closer to their root and culture.
The collection highlights 7 designs with 2 colours each for the #UMMAWomen (sizes run from XS to 2XL) and 6 designs with 2 colours each for the #UMMAMen (size run from S to 2XL) per design . This round the collection also features pair couple designs of Puri (#UMMAMen) and Chutney (#UMMAWomen) available in black & white.
#UMMAWomen collection consist of abstract, textured and printed fabric with combination of bold & soft colours to match with the heritage concept, while #UMMAMen collection offers full comfortability and colour selections that suit for everyday wear. There is definitely something for everyone!
KACUKAN CAMPAIGN VIDEOS
Directed and edited the video for this collection
