In crafting the illustrations to guide the creative direction from Shenzhen to New York, I aimed to infuse each design with a seamless blend of cultural elements, ensuring a universal appeal while honoring Nooie's innovative spirit. Trusting the expertise of Susana Cheng in production, I collaborated closely with her to ensure every detail resonated with the vibrancy of both markets. The illustrations not only captivated the essence of Nooie's cutting-edge vacuum cleaner but also spoke directly to the diverse tastes of our global audience. Through this meticulous process, we orchestrated an extraordinary website unveiling, where each visual element harmonized to unveil the latest in Nooie's technological marvels, leaving a lasting impression on visitors worldwide.
Highlight: It's impressive how the isometric art direction was so loyal to the illustrations.
Highlight: It's impressive how the isometric art direction was so loyal to the illustrations.
Art Direction and illustrations: Jorge Luis Calderón R.
Production: Susana Chen for Nooie.
Production: Susana Chen for Nooie.
Illustration:
