In the initial phase of the project, the team planned to create a 2D video clip with an Anime style, even though there were strict deadlines for the launch. However, recognizing the need for more control over animations and the overall look, they made the pivotal decision to transition to 3D. This shift involved adopting Unreal Engine, a powerful tool for real-time manipulation of visuals. By embracing this change, the team ensured they could achieve the desired level of quality and flexibility in both animation and the overall aesthetic of the video clip.
Early stage Exploration made by Black Studio in house team Special thanks to Gustavo Castellanos , Paul Quel , Daniela Zapata and Geovanny Chamba
Once we had determined the technique to employ, we conducted a test to determine the style of eyes to use. This test served as a pivotal decision point, guiding us to either continue along the Anime path or opt for a more stylized and less cartoonish approach.
This enabled us to discover the character style, paving the way for us to interpret these two remarkable Mexican artists in their stylized version for Poserio modeling.
Once the Main character was approved we pass to made the same for Secundary Characters.
In crafting the backgrounds and scenarios for the video clip, given the project's stringent deadline, we opted for a multiplane camera technique. This approach combined 3D modeling with illustration, incorporating small, intelligently crafted assets to achieve a 2D aesthetic while emphasizing the human touch within the piece.
