Visual identity for Casa Vellut
A friendly podcast, a space to talk about art, photo, design, science, books...
The podcast "Casa Vellut" airs on Radio Granollers and presents itself as a cultural club. It aims to entertain its audience through lively conversations and the presence of special guests who participate in interviews and various sections of the program, creating an atmosphere described as a "freak show".
A new episode of the podcast is released once a month, every first Tuesday
Logo design
Process design
During the creative process with Anna, it was decided to hand-draw the logo and then use the scanner to introduce an element of randomness. The use of the scanner in the design creative process has provided greater freedom and flexibility, enabling the exploration of multiple variations and design possibilities. The capability to adjust and manipulate the logo while scanning has infused an additional level of dynamism and vitality into the design, enhancing its attractiveness.
The design is inspired by punk and coquette styles.
The color palette allows for flexibility in choosing colors, but it should always maintain a vibrant and contrasting appearance. When the background color and logo color are the same, there should be no border separating them. However, if a different color is used for the logo, a border is added to create contrast and break away from a monochromatic scheme.
Colors and options
Online & Offline
Great emphasis has been placed on the use of color, as it allows for conveying a wide range of emotions and reflecting the diversity of topics addressed for the listener. Color helps convey the personalities of those participating in the program, diverse individuals with a variety of experiences to share. Additionally, when targeting an audience seeking variety rather than consistently hearing the same topics, bold and vibrant use of color can foster a stronger and more memorable connection with the audience.
For social media posts and podcast covers, we use images generated by artificial intelligence and then create a digital collage using Photoshop. This involves altering colors, textures, and combining various elements to achieve the desired visual effect.
Thank you (L)
