BEVY C. Merchandising Store
Project Information
Project Type: Commercial
Location: Singapore
Project Year: 2019
BEVY C., a brand dedicated to promoting pre-makeup skincare that champions a commitment to creating makeup and skincare products free from environmental factors, is embarking on a new venture by establishing a merchandising store within the BHG department store in Bugis.
The project encounters a unique challenge with the presence of a sizable column within the allocated space. Ingeniously addressing this challenge, the existing column is utilized to construct a TV stand complemented by a storage cabinet. This innovative approach not only serves as a visually appealing showcase for BEVY C.'s products but also provides a practical storage solution for managing their inventory.
Aligned with BEVY C.'s dedication to utilizing only natural and organically certified ingredients and extracts, steering clear of harmful substances such as alcohol, artificial coloring, and parabens, the choice of materials for the store reflects their commitment to a natural aesthetic. The utilization of concrete, which aligns with their brand identity color code of grey, ensures a cohesive and visually appealing representation of BEVY C.'s ethos within the retail space.
