As a top-tier consultancy in the solid waste and recycling sector, Diversion Strategies recognized the need to evolve their brand to align with their current vision and mission. This refresh involved the creation of a new logo and brand guidelines, echoing their contemporary values of innovation, technology, and growth.

The design centers on a sleek, polished plant symbolizing organic growth, complemented by a subtle spiral to symbolize movement and transformation. The chrome gradient evokes the feeling of innovation and technology embodying Diversion Strategies' pioneering spirit in waste management. The new logo and guidelines capture their current vision and mission, reflecting their progressive approach.