La Matilla Olive Oil
CLIENT
Aceites La Matilla was born from children of olive farmers with a tradition of more than 150 years. This new generation of country lovers wanted to bring a new spirit and create their own gourmet extra virgin olive oil.
DESIGN BRIEF
Design the packaging of its main product, extra virgin olive oil, with an exclusive and differentiating design for the bottle. Associated with its two main brand values, craftsmanship and quality.
Taking as the main idea that it is an extra virgin olive oil obtained by cold pressing from traditional mechanical and manual procedures. The pack we worked on was a 500ml ceramic bottle.
Taking as the main idea that it is an extra virgin olive oil obtained by cold pressing from traditional mechanical and manual procedures. The pack we worked on was a 500ml ceramic bottle.
DESIGN CONCEPT
We create the entire design based on tradition, origin and care for the product that its owners have.
The La Matilla lettering is created exclusively for the brand. With a tall case and high contrast, it provides elegance and neutrality, necessary to coexist with the rest of the elements.
The La Matilla lettering is created exclusively for the brand. With a tall case and high contrast, it provides elegance and neutrality, necessary to coexist with the rest of the elements.
The illustration is the principal piece of the graphic. It shows a basket, a unique and differentiating element of the oil production process. In a second reading, the letter O for olive is shown.
The bottle is also designed and built exclusively. The ceramic is a tribute to a traditional Andalusian art, while providing the opacity necessary for the conservation of the product.
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YEAR / 2022
