Red packet (Angpau) design: @small_qiiiiii
Instagram: @sq_graphy / @eves_projection Year: 2024
Brand story:
Hailing from South Korea, Beauty of Joseon is inspired by the women of the Joseon Dynasty who advocated a skincare-first approach to beauty. The brand uses 'hanbang' (traditional Korean medicine) ingredients such as ginseng and rice, and creates products that are both effective and also gentle for skin.
Design concept:
Explore beauty of Joseon - nature (Nature’s unchanging beauty)
The series is designed with traditional nature beauty of Korea. Nature scenery, red-crowned crane illustration with calligraphy style symbolize the Korean tradition of artistic writing.
Colour tone: feminine and classy
Finishing: Hot stamping, Embossing, Soft touch
