Sarouja Company© is a Syrian food products company based in Qatar. We developed the brand to fit the spirit of the times in a meticulous and scientific manner to position it competitively in the market. We drew inspiration for the logo icon from the historic Damascene jasmine, in addition to structuring the logo externally to resemble a triangular cheese slice. We balanced it using the golden ratio to achieve the highest levels of precision and perfection. As for the Arabic text, we studied the Arabic and English letters, spacing, slants, and thickness to make it stronger, clearer, and more accessible to customers.
