NIRVANA
New York. USA. 2023
BRAND & CONCEPT
Nirvana is an innovative tech startup that helps care providers in optimizing insurance benefits for their clients. We worked on a Rebranding, crafting first a brand strategy and then a visual identity that blends human wisdom with cutting-edge technology.
The logo combines the lotus flower with the dynamic essence of AI. Influenced by tech aesthetics, our color palette features deep and vibrant purples along with a soothing warm hue, creating a visually captivating yet authentic identity within the healthcare sector. Prioritizing clarity and simplicity through a consistent sans-serif font choice and the use of geometric shapes, we highlighted the platform's ability to simplify complexity, rendering intricate data comprehensible.
SCOPE OF WORK
BRAND STRATEGY, CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, WEB DESIGN
Creative Direction Ufficio Studio
Graphic Design Sofía Noceti, Crista Bernasconi, Gabriela del Riego, Sofía Nesis
Project Manager Carolina Corti
Graphic Design Sofía Noceti, Crista Bernasconi, Gabriela del Riego, Sofía Nesis
Project Manager Carolina Corti
Images Pexels & Stocksy
